Celebrating 25 Years of Freshcare

For 25 years, Freshcare has been proudly supporting Australian producers with practical, industry-owned and operated assurance standards. From our humble beginnings to now working with more than 4,600 businesses nationwide, we’ve grown alongside the people who make Australian horticulture, wine and supply chains thrive.

Freshcare is where it is today because of the invaluable contributions of industry members, growers, business owners, horticultural and agricultural experts, and the many stakeholders who’ve shared this journey with us. Your expertise, collaboration and commitment have shaped Freshcare into Australia’s leading provider of certification standards.

To mark this milestone, we’ve spoken to people across horticulture, sustainable wine and supply chain industries to capture unique perspectives on why Freshcare matters — and what the future holds.

A snapshot of how far we’ve come

Insights

We invite you to explore the stories, reflections and insights from the individuals who have helped Freshcare evolve over the past 25 years — ensuring access to markets, providing safe fresh produce for Australians and a sustainable, thriving industry for generations to come.

For 25 years, Freshcare has grown with Australian horticulture – evolving from its early “growing up” years to become an internationally benchmarked assurance program, built by industry, for industry. In this legacy edition, hear from some of the people who helped shape Freshcare’s foundation. Their reflections remind us how Freshcare has become what it is today – trusted, industry-led and ready for the future.

For 25 years, Freshcare has supported Australian growers and businesses to thrive through practical, industry driven assurance. These stories showcase the people behind the produce on our supermarket shelves. Freshcare helps them to grow safe, sustainable high-quality food from paddock to pallet to plate.

For 25 years, Freshcare has continued to evolve it’s programs alongside it’s governance. Freshcare In Excellence highlights the leadership and vision of the Board’s commitment to integrity, transparency and continuous improvement. Freshcare’s Directors strategic focus ensures the organisation remains accountable and future ready. Content Coming Soon…

Freshcare is guided by the passion and expertise of individuals who build this industry. Their insights, collaboration, and commitment have helped shape Freshcare’s nationally recognised programs. They represent the needs and requirements of Australian horticulture, supply chain and sustainable wine grape industries at every level. Content Coming Soon…

The Freshcare team has always been at the heart of the program. As a dedicated group of passionate professionals, the team are committed to providing expert, onshore support to Australian growers and businesses. The team embody Freshcare’s approachable and welcoming ethos while supporting our participants to thrive. Content Coming Soon…

Clare Hamilton-Bate

Australian Macademia Society

Johnathan Eccles

Australian Seed Potato Industry Certification Authority

Richard Bennett

Bennett Morago

Belinda Hazell

Optimum Standard

Gail Woods

Fresh Markets Australia

Victor Dang

SSS Strawberries

Simon, Amanda & Harry Henderson

Paisley Produce

Karen Martin

Yanalla Farms

The Future/Our Committment

For over 25 years, Freshcare has continued to develop projects, initiatives and opportunities for industry collaboration to further support domestic and international market access for Australian producers and businesses. Read more about some of the ways Freshcare is focused on shaping the future of the industry.

Freshcare Standards Review – Progress Update & Next Steps

For over 18 months, Freshcare has been undertaking a comprehensive review of all our standards to make them simpler, clearer,…

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Costco Green Lights Freshcare Producers For USA & Canada Market Access

Freshcare producers are now approved to supply to Costco Wholesale in the USA and Canada.

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Freshcare First-Hand: BiteRiot

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Improving Efficiency Across Certification and Auditing 

Freshcare brought together Certification Bodies from around Australia in September to workshop ideas, opportunities and challenges facing auditors and participants…

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RegTech Update: Investing In Compliance Needs For Industry

Freshcare in partnership with Hort Innovation continues to invest in understanding compliance implementation for horticulture growers and businesses across Australia….

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