Freshcare First-Hand

BiteRiot Cherries & Apples – Mount Canoblas, Central West NSW

Freshcare’s Food Safety & Quality Standard helps support the business operations of thousands of primary producers across Australia.

In 2024, the Freshcare team joined certified participants to showcase the incredible work they do implementing our programs throughout their complex businesses.

Keep scrolling to learn more about BiteRiot, producers of some of Australia’s highest-quality apples and cherries for global export and domestic sales.

BiteRiot!

BiteRiot, situated at Mount Canobolas on the edge of NSW regional town of Orange, contains rows of apple and cherry orchard varieties with a large packing shed at the centre of its operations.

The Freshcare Certified family owned and operated business started in the early 1970s by Bernard Hall’s father, growing a wide variety of fruit.

These days BiteRiot owners Bernard and Fiona Hall are joined by their son Charlie and a skilled and hard-working operations team, who run the farm and packing shed.

Protecting Industry Reputation

Cherries and apples are consumed by most Australians, so it’s important that not just us as a grower, but the industry as a whole is compliant.

Fiona Hall, Owner BiteRiot

Both Bernard and Fiona say Freshcare Certification has benefited not only their business but industry, by maintaining their reputation in producing safe, high-quality food.

“It’s important that we are, not just as a grower but as a whole industry, complaint.

You only need one mistake to be made by one grower and it can be devastating for the industry overnight.

So it’s very important that we all work together in this food safety culture,” says Fiona.

What do you love about your job?

Supporting Global Market Access

It means the growers aren’t burdened with extra compliance, and the same certification can be recognised globally, and that’s really important for our market access.

Fiona Hall, Owner BiteRiot

As BiteRiot’s General Manager, Fiona says it’s awesome that Freshcare Food Safety & Quality 4.2 & Supply Chain 2 Standards are globally recognised by the Global Food Safety Initiative – as 40 per cent of their cherry crop is exported.

“Being globally recognised means that growers aren’t burdened with extra compliance,” she says.

“It’s also really important for our market access and ensuring the safety of our product, not only domestically but in our overseas markets,” says Fiona.

Favourite apple?

Passion for Horticulture

It’s God’s country here, why would you want to be anywhere else?

Bernard Hall, Owner BiteRiot

Having grown up on the BiteRiot property and taking over the business from his father, Bernard has passion for growing and producing high-quality fruit.

Being a grower is as much about business as living in the picturesque region of Orange.

“We put a lot of care, time and effort, a lot of love into growing our fruit because it is a passion. It’s not just all about the dollar signs. It’s all about a livelihood,” says Bernard.