Who We Are

Established in 2000, Freshcare is an Australian-owned and operated company providing internationally recognised assurance standards for the fresh produce and wine grape industries.

As a not-for-profit, Freshcare is funded through participation, with all proceeds going back into the research, development, and science on which we’re founded to assure continuous consumer safety and environmental stewardship.

Our purpose is to ensure our best-practice standards and services meet the industries’ needs now, and for the future, to safeguard Australian producers and industry.

Supported by user-friendly resources and training, Freshcare standards help Australian producers demonstrate their capacity to grow, pack, and distribute safe, sustainable, quality produce for customers and consumers worldwide.

Our 2030 Vision

Our 2030 Vision is the roadmap for delivering on our strategic pillars:

  • Engaged communities
  • Leading science and technology
  • Sustainable future

Our Board

Freshcare is governed by a Board comprising of six Directors. The overarching objective of our Board is to represent and serve the interests of members, provide strategic guidance, promote ethical and responsible decision making, identify and manage risks, and implement good corporate governance structures.

Corporate Governance Downloads

Our Team

The Freshcare team brings a wealth of skills, expertise, and industry knowledge to the table. Our backgrounds range from management, business transformation, productivity, technology, and customer service to not-for-profit, FMCGs, food technology, horticulture, science, and environmental management.

Member Organisations

We have over twenty member organisations that are representative bodies for producers; supply chains and production regions across Australia.

Our member organisations fulfill the essential role in promoting the benefits for industry in the uptake and implementation of the Freshcare assurance programs.

The linkage to our member organisations allows vital dialogue between us, our participating businesses and their members. This connection ensures we keep industry informed and updated on what we’re doing, and that we understand what’s happening in each industry sector – whether that’s the outlook for the season ahead or the latest advances in research and development.

Certified Businesses

We are proud of our Certified Businesses. They have verified their commitment to our programs and should be recognised for their achievement; and as leaders in the industry, raising the bar in food safety and sustainability culture within their businesses.

Acknowledgement of Country

In the spirit of reconciliation, Freshcare acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.