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Freshcare is the fresh produce industry’s own on-farm assurance program, meeting the needs of Australian growers in fulfilling both domestic and international market requirements.

Freshcare’s practical approach to helping growers and packers assure customers that their produce is safe to eat and sustainably grown has seen thousands of fresh produce businesses adopt the Freshcare program since its launch in July 2000.

Freshcare is Australia’s largest on-farm assurance program and exciting new developments, including benchmarking to the Global Food Safety Initiative (GFSI), will ensure the program continues to grow.

Freshcare is widely accepted as a practical, industry focused, food safety program. However, Freshcare is not just about food safety and quality. The Freshcare Environmental, Environmental Viticulture and Environmental Winery Codes are also being widely adopted, providing an independent assurance of on-farm environmental practices and sustainable production.