As Environmental, Social, and Governance (ESG) reporting becomes a key focus for businesses throughout the supply chain, adopting Freshcare’s Environmental and Wine Industry Sustainability Standards provides credibility and measurable proof of your sustainability efforts.
Greenwashing—making unsubstantiated or misleading claims about sustainability—is a growing concern that risks persecution. Businesses that cannot support their claims risk reputational harm and potential legal consequences. Freshcare certification ensures that your sustainability initiatives are backed by third-party verification, offering transparency and trust to stakeholders while strengthening your market position.
When making sustainability claims, participants should reference their M1 Commitment Statement, a core part of the Standard (M1.4). This statement serves as a clear demonstration of your business’s commitment to sustainability and its plans for continuous improvement, as outlined in your Sustainability Action Plan.
To access Standard Resources, visit FreshcareOnline.
These claims are verified through third-party audits, providing confidence in your sustainability efforts and ensuring transparency for your customers—helping you showcase your commitment without the risk of greenwashing.
How Freshcare Standards Support Best Practice
Freshcare Environmental and Sustainability Standards provide a structured approach to managing environmental risks and implementing best practices on your farm.
These standards help you:
✅ Reduce your environmental impact by managing elements such as waste, water, and biodiversity.
✅ Improve long-term sustainability through responsible farming practices.
✅ Ensure compliance with Australian environmental regulations and market requirements.
✅ Enhance your reputation and market access by meeting retailer and consumer sustainability expectations.
✅ Enhance access to incentives and funding.
✅ Mitigate risk by ensuring data accuracy recording and reporting.
✅ Drive continuous improvement and innovation in environmental management.
✅ Improve business governance to help reduce risks, improve efficiency and create a robust sustainable business.
Check out the Brokenwood Estate Winery Freshcare Case Study.
Brokenwood is committed to the production of sustainable wines by implementing Freshcare programs which underpin the Sustainable Winegrowing Australia Trust Mark. Brokenwood Estate are leaders in sustainable Australian winegrowing and production.
