I’m a new member of Sustainable Winegrowing Australia what does Freshcare provide the program?
Freshcare is the certification program owner that manages the development, application, and certification processes of the Freshcare Standards provided for voluntary use by industry.
The Freshcare Australian Wine Industry Standards of Sustainable Practice – Edition 1 in both Viticulture (AWISSP-VIT1), and Winery (AWISSP-WIN1), were developed to support the Australian Wine Industry, and Sustainable Winegrowing Australia members.
Certification to AWISSP-VIT1 and AWISSP-WIN1 is achieved through third-party audits on a triennial basis.
The Sustainable Winegrowing Australia trust mark has been released in conjunction with the AWISSP-VIT1 and AWISSP-WIN1 Standards, for use by certified members on wine labels, communications, and marketing materials, to provide a visible demonstration of their commitment to sustainable practices. Customers and consumers will know from seeing the trust mark that the vineyard and winery have met rigorous standards of sustainability.
Certified members will also benefit from enhanced international marketing opportunities through Wine Australia’s marketing events programs and the integration of sustainability stories into Wine Australia’s education and content for customers and consumers.